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Completely color equipped with live, film and TV tape facilities, WHDH-TV, Channel 5, Boston has been carrying a regular schedule of locally originated color TV programs since its on-air date in November, 1957.

With a move to new studios early last year, programming received a color boost to the point where the entire studio originated schedule is now telecast in color
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WHDH-TV is New England's most modern and complete color television facility and is equipped with a completely matched RCA Color Television System. Photos on these pages show the major equipment areas - studio, master control, tape and film room. Included are the latest and most advanced color TV equipments.

Two large studios, each measuring 24 by 50 by 80 feet, house a complete color TV lighting system and four TK-41 Color Studio Cameras, see Fig. 1.

Both studio control, rooms feature a custom-built provision for color special effects. Master control is integrated into the TS-40 System; the area which also includes color camera control, is pictured in Fig. 2.

TV tape and film operation share the same area, Fig. 3. Two TRT-lAC advanced Color TV Tape Recorders and two TK-26 3-V Color Film Chains comprise the equipment complement here.
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WHDH-TV now telecasts an average of four hours daily of local color programming. Highlighted among local commercial offerings are "Bozo the Clown," "Breakfast with Captain Bob," "Romper Room," "New England Farm and Food Program," and news and weather shows.

Unique among the programfare is "Dateline Boston," a one half hour, across-the-board color documentary. This is a locally produced TV public service program presented in association with the Massachusetts Department of Education. The programs explore the many areas that reflect Boston's unique position in New England and the world community and deal with a variety of topics - education, medicine, hobbies, sports, travel, science, civics and government and the arts.
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All commercials are produced in color at no extra charge to advertiser. In discussing experiences with color commercials, Director of Television, Leslie G. Arries, Jr., reports:

"Color commercials frighten everyone until they try them. Then, it has been our experience at WHDH-TV, clients and agencies alike become so impressed with how well their products appear in color, that only the lack of sufficient color TV sets prevents them from switching over completely.

We have not found a single product or its packaging that has required color correction. This doesn't mean we don't expect to sometime. The point is that this is not a problem. Contrary to early beliefs, most products can go into color television without expensive repackaging."
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"New Englanders are now probably seeing as much, if not more, color television than nearly any oilier market in the United States," reports William B. McGrath, Vice President and Managing Director, WHDH-TV.

He adds "Color television set sales in the area are reflecting the tremendous interest in color television."

There is now a broad base of television dealers who have become 'color conscious' and are merchandising color television sets to the fullest extent. There are now more than 170 dealers in our area with a minimum of four color television sets in their showroom displays.

• Anmerkung : Als bei uns in Westdeutschland 1966/67 das Farbfernsehen startete, hatten die Mehrzahl der Radio-Händler einen oder vielleicht zwei Farbfernseher im Schaufenster oder in der Ausstellung.

These dealers have seen their color business dramatically increased as a result, we feel, of the activity and effort that WHDH-TV Channel 5 has placed behind color television.

"The very fact that WHDH-TV has had a regular daytime schedule of color programming has enabled thousands of prospective customers to see color demonstrated in the dealer's place of business during the hours when the dealer is normally open. This daytime exposure of color has extended the base of consumer prospects immeasurably."

FIG. 1. All of WHDH-TV's local live colorcasts originate from two similarly equipped tv studios. Here "Bozo the Clown" performs for two TK-41 studio color cameras.

FIG. 2. Master and camera control areas are grouped for production efficiency. Control positions for all four color cameras face a line of color monitors at the front of the room. Master control with its custom built TS-40 Switcher is shown at the right.

FIG. 3. Tape and film area. Many of the station's local commercials and programs are produced on color tv tape. All locally produced program material is in color. Two complete TK-26 3-vidicon color film chains complete this area's equipment complement.
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